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$3 multi-core ARM with 8MB RAM and 4MB EEPROM?

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At qty 1, you can buy a Mediatek multi-core ARM chip with 4 dies for $3 in Shenzhen, China. So how do you compete with that?

Watch this quite interesting talk by Bunnie, who explains how the Chinese view on IP makes this possible and how this could (theoretically) be transferred to the west:

Very interesting talk. Highly recommended as inspiration. This $3 multi-core ARM processor is really just an example, but it shows what we are up against.

There is a text version of the same thing on his blog.

Shenzhen, where you can buy a multi-core ARM processor for $3China is both a very strong competitor and great for inspiration – we need to work with China but also need to learn how to deal with China in a way that is for the benefit of all. We need a much more open discussion about this and how we can use the things that happen below our professional radar in a clever way. There is more “ARM inspiration” here, among other things, if you are in the mood for thinking along these lines.

Let me know what you think? Can we in the west compete while playing by the traditional IP rules, or do we need to revise that?

Double-up on SI Training in December

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Just a quick note to let you know about two upcoming SI courses in December: Oslo (Asker), NO: December 1-3, 2015 London (Ringwood), UK: December 8-10, 2015 Lots of opportunity to learn how to get ahead – without going overboard. SI is important, but do it right so you don’t spend too much on simulation… Read more

What can go wrong in DDR interface designs?

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How many memory interface mistakes are there to make? There is one saying I like very much: ”Don’t make the same mistake twice”. There are enough mistakes to make that you probably don’t have time to try them all even once. In memory interface design there are still enough mistakes left to make… But just… Read more

Hermann Ruckerbauer Announces a Brand New 1-day Course

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As briefly mentioned before, Hermann Ruckerbauer will be teaching a brand new 1-day course: PCIe PHY Test. The main purpose of the training is to help you understand the methodologies and the test errors in Physical Layer testing for PCIe. Time & Place The course will take place right after Hermann’s very popular Open the Black Box of… Read more

DTU students to look out for

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If you are hiring hardware engineers, you should look out for these students in the coming few years. I tell you this not only because I followed them during the 3-week course in signal integrity this year at the Danish Technical University (DTU) – BUT – also because they all passed the tough exam we… Read more

Eric Bogatin’s S-parameter training in Copenhagen – wrap up

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So we just had the pleasure of hosting Eric Bogatin’s S-parameters training for the first time in Scandinavia. The 2-day course took place in IDA Conference Center with an enjoyable view over Copenhagen’s famous harbor. Eric Bogatin covered everything you need to fully understand and use S-Parameters. Really hammering in the first things to look… Read more